Video Maker Apology for Trademark Filing that Outraged the Internet

Internet Outrage™ strikes again.

Apology Index could keep busy 24/7 solely tracking apologies by people who have in some way gotten on the wrong side of the Online Internet Mob™. Sometimes it’s a Twitter Mob™, sometimes a Reddit Mob™, sometimes a Facebook Mob™, sometimes all of the above. (Though rarely is there a LinkedIn Mob™).

In this case, coming late to the party and never having heard of this online outrage until it was all over, AI if this is a case of outrage overreach™ or trademark overreach™ or a little of both. But let’s dive in.

You know those “[Members of X Group] reacts to [Something Members of X Group Would Normally Never Pay Attention To Because It Really Isn’t Targeted To Them Anyway] videos” that friends post in your Facebook feed? Yes, we’ve all seen them. Here’s an example: Elders React to Batman vs Superman Trailer.


Actor Chris Pratt Pre-Apology

Chriss Pratt eyes up reuters
December 4, 2014. Chris Pratt attends the GQ 2014 Men of the Year Party in West Hollywood, California. (Reuters)

The contest for Apology of the Year is over. The rest of you can go home.

Actor Chris Pratt (of Guardians of the Galaxy, Jurassic World, and some TV show I’ve never seen) recently issued the following “pre-apology” on his Facebook page for whatever transgressions he may commit during the press junket for his upcoming film about runaway dinosaurs: (more…)

Avengers Apologize! Chris Evans and Jeremy Renner apologies for insulting Black Widow

Black Widow
Black Widow demonstrates the classic three-point landing.

Avengers: Age of Ultron debuts today in the USA and two cast members got themselves in a bit of hot water while promoting the picture this week. Via International Business Times “Jeremy Renner, Chris Evans Apologize For Black Widow Comments After ‘Avengers: Age Of Ultron’ Interview”:

“Avengers: Age of Ultron” stars Jeremy Renner and Chris Evans apologized after they made offensive comments about the character Black Widow. The actors were being interviewed by Digital Spy when they were asked what they thought about the comic book heroine (played by Scarlett Johansson) being with Bruce Banner (aka the Hulk). Many fans were upset with their responses.”

Please note — Jeremy (who plays the Avenger Hawkeye) and Chris (who portrays Captain America) got in trouble for offensive comments made about the entirely fictional character Black Widow.

They did not insult Scarlett Johansson, the actress who plays Black Widow (aka Natalia Romanova aka Natasha Romanoff) Who would do that? Ever?

Their comments were directed at the fictional character — and that’s what got them in trouble. This may be a first for Apology Index.

So what did our trash-talking thespians say that was so bad? Read on… (more…)

All Apologies, All the Time

Like the cicadas which burrow into the ground to sleep for years at a time, only to emerge at the appointed time and descend like a plague, Apology Index is back after a long hiatus.

Your Apologist apologizes for his long absence. I know there have been many spectacular apologies over the last five years in dire need of comment and analysis. We may do an Apology Flashback or two to cover the biggest apologies we’ve missed, but with an endless gushing stream of new misdeeds, grievances, and regrets to cover, that probably won’t happen often.

For those who came in late, Apology Index covered the world of public apologies from 2007-2009, dissecting the apologies of companies, celebrities, athletes, politicians, governments, and others. Our aim is to both enlighten and entertain, with an occasional nod at being thoughtful and deep about the philosophical and practical issues of regret and forgiveness.

But not too deep.