Doing a quick browse around the ubiquitous internets, I found this February post on apologies from the blog of "bestselling author, entrepreneur and agent of change" Seth Godin. The guy is a marketing and communications genius and if you are interested in those topics, read his books.

Here, Seth shares some thoughts from his correspondent, blogger Yehuda, who ranks the quality of apologies on a scale of 1 to 10. This is in a business context, with 1 being a thumb in the customer's eye and 10 being a complete apology.

Good insights to keep in mind as we review apologies here and eventually develop some kind of rating or ranking system.